. . . online brand

. . .

A little twernt tells us that our "online brand" is being devalued. Like most things once you hit forty, this is disappointing but not surprising: as tribes of hipsters migrate to the East Bay, appropriators were bound to gather around the most beautiful sign of The Most Beautiful Avenue in the World like flies on shit or UC Davis MFA poets on Hispanic graffiti. But what's a proprietor to do?

Destruction of the Sign   Option 1: Keep the brand name but diversify it. After all, there are many other Hotsy Totsy Clubs. Perhaps we could apply for an Absolut arts grant to go to each one in person and write up little reports full of our own special whimsy?

Option 2, suggested by founding member Juliet Clark: Rotate our "look and feel" to pay tribute to the many other fine watering holes of San Pablo Avenue: Wanda's Cocktails, Club Mallard, The Missouri Lounge....

Option 3: Attempt to maintain some explanation for the "ht" initials in our permanent URL; e.g., by calling ourselves Hound's-Tooth or Hoity Toity or Happy Trails or Hangtown or Hard Tack or....

Option 4: Leverage our well-secured "Kokonino" "online brand" with a title such as Hoozoo by Cholly Kokonino or The Enchanted Mesa or Going Maybe to Kaibito or Kolin Kelly's Brick Yard or even a simple dignified "Jail".

Option 5: Give the "personal touch" with a phrase that strikes deep into our singular soul. Possibilities include Ad Nauseam Per Aspera, Bellona Times, Now God Stand Up for Bastards, Fleet's In, Hick Jacket, The Ineffabilly Cat, Bunny Days, A Fustian Bargain, Topical Depression, The Grand Old Mopery, Rut, The Rest of Everything, Cerebral Pals, Essential Tremor, Twitchy & Screechy, Carp Per Diem, Boos Hound, The Disabled Debauchee, Alcoholic Children of Adults, Hoedowner, Now It Can Be Old!, Fromage to Eternity, The Interpretation of Dweebs, Meet George Jetsam, Eris Go Bragh, Chumps Elysées, and The Cruel Gay City of Love.

Gosh, I don't know. What do you think?

. . .

Progress Report

These are unsettled times, and there's nothing more unsettling than the question of Hotsy Totsy's new brand identity.

So far, our visitors' suggestions for a new logo include:
  • a guy fishing for compliments
  • Angry Housewife
  • dead horse propped up behind a checkerboard
  • something to do with el dorado?
Thank you!
And among the suggestions for a new title:
  • Iron Cuticle of Samizdat
  • Quack-a-Doodle Do
  • My Mother the Card
  • Hokey Pokey Club
Wow! Right on! Thank you again! Keep 'em coming!
El Dorado   Long-time Berkeleyist Juliet Clark issues these gentle errata:
Did you notice that the address for the "Towne Dandies" is in Saint Helena? That's not even in the East Bay! These guys are tourists. They have no right to be hanging out on our street.

Also by the way, I actually don't think Club Mallard is a good idea; tho it too has a lovely sign, it has been thoroughly colonized by the scooter set. I suggest the Mel-O-Dee Lounge instead.

. . .

Progress Report

Our readers are outnumbered but determined, god bless 'em! Here's a new harvest of suggestions for our

New Name & New Logo
Mush Love Splattered mash potatoes on a mirror
The Bluebeard of Happiness George Steiner's wedding album
On the Take Misappropriated Monopoly artwork
(actually, I like that as a name...)
Pukin' Dogs Sans Reproache

Dumbmonkey reminds us that "there also happens to be a Blue Moon Saloon [née Wanda's] now on San Pablo." And a suave reader-of-the-world exclaims "Hoity Toity a la croix a l'air vachement formidable! Felicitations!"

Oh, Mother, I simply cahn't choose -- cahn't we have them all?

. . .

And for those habitués who wonder at our new banner -- well, it's Caterina at work again, with a wake-up call to Kokonino Kounty: Now that the Hotsy Totsy Club of San Pablo Ave. has all its neon repaired and is being frequented by the glowingly buff and bare-chested, it can't be long before "" will be suing all and sundry....


Copyright to contributed work and quoted correspondence remains with the original authors.
Public domain work remains in the public domain.
All other material: Copyright 2015 Ray Davis.